Any SEO, PPC, or digital marketing strategy relies heavily on keyword research. Keyword research tools assist SEO (Look Engine Optimization) experts identify terms or phrases that people use to seek information in search engines. These tools give comprehensive SEO information for a term, such as keyword traffic, competition, CPC, top-ranking pages, etc.

You’re not providing the appropriate content to the right people at the right time if you’re not advertising on or employing the proper keywords. The following is a list of the best free and paid keyword research tools.

1. SEMrush

SEMrush is a productive research tool that allows you to monitor your competitors’ keywords for possibilities to outrank them in Google and Bing’s organic search results. SEMrush also provides a comprehensive set of keyword research tools, ranging from traditional traffic and search volume analytics to content-driven keyword trends and market keyword gap analysis.

As an extra benefit, the SEO Material Template tool allows you to enhance the content as you write by evaluating it on a factual – time basis for clarity, originality, inflection, and SEO: it employs a helpful bullseye visual to assist you in striking the perfect balance.

Price: starting from 69.95 per month.

2. Moz Keyword Explorer

Moz is an excellent resource for determining the competitiveness of a keyword and identifying low-hanging fruit. For the visual learners out there, the free Keyword Explorer provides a colorful dashboard packed with infographics. The architecture of the dashboard reduces the possibility of information overload.

The most impressive Moz feature is a “Priority” score, which facilitates keyword research by notifying you whether a word is worth exploring for you.

Price: starting from $ 99 per month.

3. Answer The Public

Answer The Public differs from most other keyword research tools in its operation. It can locate 1500 high-ranking keywords globally. They show keywords visually appealing, but you may also view them as a list or download a file.

If you’re a newbie to SEO and keyword research, this is a fantastic tool to use because you don’t even have to set up an account to access it. Enter your word and see what pops up.

Price: Free

4. Ahref

Ahref’s Keywords Explorer is comparable to SEMrush, but with a few more features and a far more user-friendly interface. Ahrefs goes above and beyond in terms of the number of helpful keyword suggestions. It has the most central database – 5.1 billion words for over 200 nations – which allows it to discover possibilities that other technologies may overlook.

It can approximate how many searches result in actual page views. With the Clicks and Clicks Per Search metrics, you may identify traffic-generating terms and avoid dead ends. Another valuable competitive intelligence feature provided by Ahrefs is the potential to see new keywords and keyword moves in search queries.

Price: starting from $99 per month.

5. Google keyword’s planner

Google’s Keyword Planner is mainly intended for use by marketers that wish to run advertisements on Google. However, it is still a valuable SEO tool, and unlike other premium tools, it is entirely free to use. Google’s Keyword Planner tool provides marketers and advertisers with a wealth of keyword data, including related search terms, ad group ideas, keyword suggestions, keyword trend statistics, and much more.

The Google Keyword Planner is sometimes considered the pinnacle of keyword research tools. It will give some interesting statistics such as average monthly searches, competition level (high, medium, or low), the average cost per click, and more. You’ll want a Google Ads account to access it. If you don’t already have one, you’ll establish one and provide your payment information, but you won’t be required to conduct an ongoing campaign or spend for anything.

Price: Free

6. Serpstat

Serpstat is an all-in-one SEO tool, and one of its purposes is keyword research. This tool has several distinctive features that might assist you in optimizing your website and staying ahead of your competitors’ web pages.

Serpstat, unlike similar tools, is a page-oriented platform for in-depth competitor analysis. For a single URL or whole domain, you may uncover opponents and identify missing keywords. It gives you a list of historically successful terms that competitors have used to rank top of the search results. It also calculates the usefulness of your keywords based on other criteria such as the number of search results and the cost-per-click.

This tool has advanced filtering options that allow you to set your custom parameters and get precisely what you’re looking for. This application includes advanced filtering features that will enable you to define your unique criteria and obtain precisely what you want. Although Serpstat is primarily designed for SEO, it can also be used to analyze PPC keywords, and digital marketers may discover the search queries function helpful, making it a great, cost-effective all-rounder.

Price: starting from $ 19

7. SpyFu Keyword Research

SpyFu is an excellent resource for evaluating not just the competitive environment and complexity of a word. Still, it also provides ideas depending on your unique domain, and, top of all, it is free. It collects historical data so you can examine how your website or a competitor’s site has increased or decreased in the ranks for specific keywords. You may also try comparing your website to others in your sector.

Premium users of SpyFu can import keywords that may not be monitored owing to low search traffic. The unique keyword research tools are continually improving, making campaign planning and tracking quicker and more accurate than ever.

SpyFu provides keyword insight reports, related keywords, advertiser records, performance history, backlinks, keyword groups, SERP analysis, AdWords Advisor (for those conducting a sponsored campaign), and many more digital marketing solutions.

Price: starting from $ 33

8. Soovle

Are you curious about the variations in interests on various platforms? Soovle will create a list of famous words from Wikipedia, Google, Amazon, answers.com, YouTube, Bing, and Yahoo.

Soovle explores the most often typed terms across different search engines depending on the keyword source you provide. Amazon and eBay are also included.

It’s not only a fantastic keyword research tool, but it’s also a phenomenal brainstormer since you can gently start putting in your ideas and let it auto-generate its own.

Price: free

9. Jaaxy

Jaaxy is an old classic for those who miss the golden old days of keyword research. Jaaxy’s specific and extensive keyword recommendation features have enabled it to thrive in marketing tools’ broad and ever-changing field.

The keyword research tool from Jaaxy is simple: enter a word, topic, or URL, and the tool will return a list of relevant and recommended keywords, along with basic statistics on each. Jaaxy’s strength is in providing specialized metrics for some of the less popular but widely sought-after longtail keywords.

Price: starting from $49 per month

10. Google Trend

Google Trends is yet another free Google tool. It allows you to enter multiple keywords and filter results based on geography, search history, and category. When you provide that information, it will return data indicating how much web interest there is in a specific keyword. It offers various types such as news, people, athletes, beauty, cuisine, fashion, and so on, and it automatically detects subjects depending on the search phrase.

The distinctive feature of This software is that, unlike other keyword research tools, it does not provide static keyword volume figures. Instead, it creates dynamic, interactive graphs that you can manipulate, download, and even display on your website.

Price: Free

Now that you’ve read about all of these fantastic tools, get out there and start researching your most important SEO keywords. To summarize, there are several free and commercial tools available that provide essential information to assist you in making data-driven decisions. Optimize content marketing efforts based on real-world facts, and you’ll eliminate the guesswork.