Search Engine Optimization

In today’s world, Search Engine Optimization is a key part of an effective market strategy. It is a practice of increasing both the quality and quantity of the website traffic and creates exposure for your brand through search engine results.

Search Engine Optimization

Why SEO is Important

build your brand

Building a brand does not rely solely on what you provide but also what other people are saying about it. Your online presence will be a reflection of your ideal branding and will help you establish it.

SEO optimized website earns more traffic

As you optimize your site, you improve where your site ranks on the result page. Main purpose of this is to attract more traffic. Successful SEO is not about tricking Google.

target audience

SEO helps business to get in front of your brand’s target audience when they search for the information. 62%of the consumers turn to search engines when they want to learn more about business, product or service.

user experience

Search Engines’ goal is to provide the best results for the users. Optimizing your site will require extra steps but it would mean continuously improving the user experience your site provides.

Easy to measure

It is easier see what are the returns on your SEO investment. You can use tools like Google Analytics to monitor your site’s traffic, referral sources or any other metric that is important to your brand.

Take Your Business to the next level

RS Softwire can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copywriting staff enables EasySeo to successfully meet the needs of companies with complex websites in competitive industries.

Analyze a web site

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.

On-Page & Off-Page Optimization

The goal of on-page and off-page search engine optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.


You won’t be able to any leads for your business if nobody can find you. Search Engine Optimization should be your business’s top priority if you are relying on Google or any other search engine to generate traffic. If your site is not first page, your business missed out a large number of potential customers. 75% of the users do not even click on the second page of the search results.

But before starting to optimize your site’s SEO, it is important to understand the process involved in an effective SEO campaign. RS Softwire caters to clients to wants an intensive, full-service approach to search engine marketing.


Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains.


Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position


Off-Page Optimization refers to the actions taken outside of your website to impact your rankings within search engine result pages


Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet

Why SEO is Beneficial to Your Business?

Ranking Importance

This year resesrch shows that approximately 85% of all Web sites are found via search engines

Major Search Engines

96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)

Effective strategy

SEO allows you the ability to choose keyword phrases for searches performed by potential customers

342 billion Search Results

In January 2016, more than 17.5 billion searches were performed with 342 billion search results

Bring Visitors

Solid SEO and search friendly Web design will help bring visitors to your Website

Consumer Perception

Consumer perception is that the higher a Web sites is ranked in a search engine

Lets Get Started
your project

We will help you to achieve your goals and to grow your business.