Getting your services of digital marketing agency started is, it’s especially challenging when you feel like you don’t have anything that can charge people for so, the goal here is to determine a few services that are easier to pick up, easier to grasp, so that you can go out and pitch those services to potential clients. All right, we are going to jump right in.
Services Of Digital Marketing Agency
I’m going to give you three services that you could feasibly start to learn and master, and then you can charge other people to offer these services to them. The first service is organic social media management. When we see “organic” we mean the posting that you do for free , not paid advertising. That’s a totally different thing.
You can charge companies to manage their profiles on a daily basis. Facebook, Instagram, Twitter, LinkedIn, you name it.
Here’s why this is a good option. First of all, companies need it. Every companies need it. They all have social media channels, or they should, and these channel needs to stay active with new content each day. So they need somebody to do it. But here’s the thing with organic posting.
Compared to something like fake fade ads, wow paid ads. I was going to say paid Facebook ads, and it didn’t pan out. The pressure with organic posting is a lot lower and the reason is more often than not, organic posting isn’t meant to turn a profit.
It’s meant to keep the pages active and keep people engaged. Paid advertising is meant to turn a profit. That’s why the pressure for paid advertising is a lot higher, because if they don’t get their clients a return on that investment, they’re in trouble. Organic posting, there’s a lot less pressure. It’s something that companies need. And there isn’t nearly as steep of a learning curve compared to something like paid ads.
This is one of the first services that I started offering when I was first building up my own digital marketing agency, and my rates for this started at $500 a month. I would make sure that they had high-quality content going out every day.
So images, Videos, text-based post. For most of them, I was responding to comments on those posts. For a few of them, I was managing their inboxes, as well. If you are not a social media expert at least keep your social pages active and engaging.
The second service you can consider offering is graphic design, graphic designers in some cases, go to college to learn how to do this or learn through different courses. They dedicate their careers to becoming incredible graphic designers and that’s amazing, but again the point of this article is to give you skills that you can start to pick up quickly enough to go out and sell those services.
We’re talking about easier paths to getting starting and the reason we put graphic design on this list is because these days we have so many options and alternative when it comes to creating graphics that are so much easier to handle than something like photoshop. Photoshop is wonderful, it’s insanely powerful. But it’s really difficult to learn and master the skills.
There’s huge learning curve. We use Photoshop in many business, but guess what we use more often than that? Canva! We love Canva. We can use Canva way more than we use Photoshop. They have a massive online design school that is free and very helpful and very cool. You can make logos, social media graphics, brochure, pamphlets and PDFs. You can make everything you want. You have so many options and so much flexibility. You are not limited to Photoshop. It’s still a good tool to learn. The point is you’re not limited to that, If you are considering offering graphic design as one of your services.
Third skill set is creating online listings, and for that your business need a Yelp page. If they’re brick-and-mortar, they need a LinkedIn page. They need a Google My Business page and should be listed in online directories. Many businesses are forgetting these things, or they’ll have a yelp page, but they haven’t yet claimed it. You have to claim your Yelp page. These things are important because they all serve as little factors or clues to Google for how good a business online presences is and the more of these things you’re missing, the worse your online presence is going to look.
Companies want these listings and pages online because it makes it easier for potential customers to find them. If you think about it, how many businesses have you discovered and eventually tried because you found them on something like yelp?
I have done that a million times. So if you’re offering this as a service, or if you are creating listings, claiming yelp pages, setting up Google My Business profiles, you absolutely have the potential to be driving traffic to these businesses.
They’re going to profit off of that. So yeah, you can absolutely offer this as a service. You can track down businesses that are either missing a listing or missing a listing in an online directory, or they haven’t claimed a page yet. You can reach out to them. You can say, Hey , you guys don’t have these things. here’s why this hurting you. Then you can offer to do it for them. Learning how to claim those pages and set up listings is pretty straightforward and you can find business that aren’t missing these things by using a tool like Moz logo.
We know getting that your digital marketing agency off the ground can feel really scary, overwhelming and impossible. Especially when you feel like you don’t have anything you can even charge for, But here are two things you need to remember one, we all start with nothing and are clueless in the beginning. We don’t have any skills and it’s okay and second to start charging for a service, you don’t need to be the world’s leading expert on it. You need to know more than the client knows, that’s it.
Now to be very very clear in the long run you should not be okay with having a basic understanding of the skills that you offer. Your goal should be to master those skills and become the expert of those skill.
Don’t wait until you feel like you’re really good at something to start charging for it. odds are you’re kind of getting in your own way up here and you’re never going to think that you’re good enough to start charging for it. it’s a little bit of imposter syndrome there. Yes, it takes time to learn, but don’t wait to pull the trigger. You need to know how to get your clients results. That’s where you start. If you can start delivering results, you’re ready to start charging.
What is the purpose of a digital marketing agency?
What is a full service digital agency?
An business that handles all facets of a company’s online presence is known as a full service digital marketing agency. One department for design, website development, content writing, social media management, SEO, and SEM, for example, would be part of this type of agency.
What is digital marketing and types of services?
Search engine optimization, pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing are the eight key categories that make up digital marketing.
How can a marketing agency help you?
A marketing firm may handle your PPC advertising as well as evaluate your company’s position in the market, analyze your competitors, and examine how your customers feel about and discuss your goods in order to develop a tailored strategy that will increase sales and leads. Learn about getting car insurance in Pakistan.