Tag: why branding is important in marketing


“Your brand is the single most critical investment you can make in your business.” Branding was described decades ago as a name, emblem, sign, mark, or design, or a combination of these elements that distinguish one business, service, or product from another. Today, branding is more dynamic and critical than ever. Branding is more than simply convincing the target market to choose you over the competitors. It’s all about convincing the peers that you are the only source of a solution to their concerns and need. Branding, at its core, is a......

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